Harris Quest | AI-powered research suite

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The ^AI-poweredresearch suite built to predict what’s ^next

Built by researchers. Made for innovators. HarrisQuest turns data into decisions that shape your next product, campaign, and growth strategy.

POWERED BY THE HARRIS POLL

HarrisQuest Research

Turn insight into advantage with AI-powered research, real-time brand intelligence, and customer collaboration — all built on The Harris Poll’s 60+ years of expertise.

Brand Intelligence

DIY Research

Insight Communities

QuestBrand

The leading AI-powered brand intelligence platform that keeps your data always on and refreshed daily, so you know where you stand, where the mark is moving, and how you can stay ahead.

QuestDIY

Professional-grade consumer insights, delivered same day so your team can take action with speed and confidence.

QuestIC

Your tailor-made, always-on insight community that connects with real, vetted audiences to co-create products and campaigns your customers will love.

HARRIS QUEST

Your insight ^{command center}

Know exactly when your brand is moving and where it’s going

Real-time brand intelligence meets research-grade insights. Monitor 1,000+ brands across 21 markets and see what drivers are impacting your brand before they hit your bottom line.

Dive deeper into the “why” behind changes

Understanding the “why” behind business shifts has never been easier with AI-powered survey creation and built-in global panels. Get same-day answers for your most important questions.

Turn customer collaboration into innovation

Workshop ideas, refine campaigns, and design products with the people that matter most. Engage customers directly to spark insights that fuel growth.

Powered by The Harris Poll

Trusted solutions for today’s toughest brand and marketing decisions

Whether it’s launching your next campaign, innovating products, or navigating cultural shifts, HarrisQuest delivers decision-ready insights to solve the challenges that hold brands and agencies back.

AI-powered DIY research delivering trusted insights in hours, not weeks

Simple enough for everyone to use, powerful enough for researchers to trust. Empower your team with access to global reach across 100+ countries and answers, today.

Brand intelligence that keeps you ahead

No more waiting for dashboards. Arm your leadership with daily brand intelligence they can trust and act on.

Tailor-made insight communities to power your next big decision.

Co-create with your customers. Our multi-method insight capabilities makes it easy to connect, test, and create solutions your customers will love.

Powered by The Harris Poll

Trusted solutions for today’s toughest brand and marketing decisions

Whether it’s launching your next campaign, innovating products, or navigating cultural shifts, HarrisQuest delivers decision-ready insights to solve the challenges that hold brands and agencies back.

AI-powered DIY research delivering trusted insights in hours, not weeks

Simple enough for everyone to use, powerful enough for researchers to trust. Empower your team with access to global reach across 100+ countries and answers, today.

Brand intelligence that keeps you ahead

No more waiting for dashboards. Arm your leadership with daily brand intelligence they can trust and act on.

Tailor-made insight communities to power your next big decision.

Co-create with your customers. Our multi-method insight capabilities makes it easy to connect, test, and create solutions your customers will love.

Solutions trusted by leading brands and agencies

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Use Cases

Team / Roles

Insight Communities

QuestIC turns customers into collaborators, helping you unlock insights that shape campaigns, products, and strategies.

Consumer Research

Understand consumer, motivations, and decisions with AI powered consumer research. d uncover insights quickly.

Brand Tracking

Continuously monitor brand health, awareness, equity, sentiment, and performance benchmarks—with real-time insights that drive smarter, faster marketing decisions.

Brand Equity Tracking

Measure, monitor, and grow your brand value with always-on insights.

Self-service Market Research

Launch surveys, test concepts, and measure brand performance with speed and confidence.

Brand Teams

Benchmark competitors, anticipate market shifts, and launch campaigns customers love—all from one brand intelligence platform.

Agencies

One connected research suite, a part of The Marketing Cloud platform, giving agencies and edge with data-driven ideas.

Marketing Teams

Know what to say, where to say it, and why it’ll work—before you spend a dollar.

Insight Teams

Equip your insights team with the edge to win—unlock real-time consumer intelligence, track brand health and momentum daily.

The Future of Research, Backed by Harris

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Research you can trust. Decisions that build growth.

Launch campaigns, shape products, and navigate culture with insights designed for action, not delay.

Insights the team can trust

Simple enough for everyone to use, powerful enough for researchers to trust. Empower your team with access to global reach across 100+ countries and answers, today.

Brand tracking without the lag

No more waiting for dashboards. Arm your leadership with daily brand intelligence they can trust and act on.

Co-create with the people that matter most

Co-create with your customers. Our multi-method insight capabilities makes it easy to connect, test, and create solutions your customers will love.

More than a platform, your research partner

With The Harris Poll’s expertise built in, Harris Quest is an extension of your team—helping you navigate change and make smarter decisions.

60+ years of research excellence built into an action-ready ^AI-powered platform.

72

%

72% of researchers report using AI at work daily or more.

40

%

40% of Gen Z shoppers report buying new products based on trends.

78

%

78% of consumers say affordable pricing is important now when choosing a brand.

5

+ Hours

Most researchers report AI has saved them 5+ hours/week (56%)

See what  we’re all about.

In our customers’ words: real results that move brands forward.

Rich Small

EVP, Insight, Measurement & Strategy, Hunter PR

“Before, teams came with ideas and asked for stats. Now they come first for data to inform the ideas.”

Dr. Gary Edwards

Research Lead, Golfdale Consulting

“After submitting it for fielding, I literally watched the survey count climb and finish the same afternoon. It was a remarkable turnaround"

Lisa Rosenberg

Partner + President, Consumer Brands, Allison

“Having access to the raw data and being able to pull out what's most relevant, is, I think, a real game changer.”

Matthew Duch

Vice President of Growth, Marketing, Lulus

“QuestBrand is a novel platform and we’re using it to more effectively measure consumer sentiment."

Rob Harvath

VP, Consumer Insights and Data Management, Citizen Watch Group

"QuestBrand’s real-time data provides a continuous view into consumer response to our marketing initiatives"

Andrew O’Connell

Marketing Intelligence Specialist, Lucid Motors

“QuestBrand provides our team with fast, intuitive, and real-time insights into brand performance."

Todd Adrian

Senior Director, Insights & Customer Experience, Harry’s Shave Club

"QuestBrand’s self-service platform and analytics make brand equity tracking simple and actionable."

Maxine Petrosino

Marketing, Senior Insights Manager, Storck

“Before QuestBrand, our brand tracking was fragmented—making it difficult to pull together, analyze, and act on."

Olivia Zabrodsky

Consumer & Market Insights Manager – Research & Strategy, Tillamook County Creamery Association

“QuestBrand’s flexibility is second to none – whether it is swapping out brands or boosting sample collection ahead of campaigns."

Justin Remsbottom

Sr. Manager Strategy & Insights, POST Consumer Goods

“We conducted an exhaustive review of Brand Equity partners a few years ago and determined that The Harris Poll was best-in-class."

Klaus Schlechner

Sr. Manager, Marketing Analytics, RIVIAN

"QuestBrand has helped transform the way Rivian understands and manages its brand health."

“The consistency… gives us a better seat at the table because people know that we’re going to come with this library of information and a megaphone from our fans to our executives.”

Craig Swaisgood

VP, Data & Analytics, The New York Mets

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Let's talk^insights.  

Schedule time with our team. We'd love to learn more about your insights needs.