Self-Service Market Research

Self-service market research
made simple.

Launch surveys, test concepts, and measure brand performance with speed and confidence.

Request a Demo

Faster, easier, smarter market research.

Traditional research can be slow and expensive. QuestDIY is a self-service market research platform designed for teams that need answers now. With AI-assisted setup, ready-to-use survey templates, and global panels on demand, you can run concept tests, ad evaluations, product studies, and brand trackers in hours, not weeks.

Lead with insights

QuestDIY combines the power of professional-grade research with the speed of automation. Use research templates built by experts, select from a global consumer panel, and get real-time results in an easy-to-use dashboard.

Turn ideas into solutions quickly

Any team can be data-driven with QuestDIY. Launch surveys in minutes and get answers back in hours. With the AI-powered survey builder, pre-built, research-grade templates, and built-in panels, you can turn hypothesis into decisions quickly.

Launch winning campaigns that you know your audience will love

Quickly test out advertising creative and campaign messaging with QuestDIY. No matter your target audience, QuestDIY can help you test and get feedback back fast.

Research at the speed of business

How QuestDIY self-service market research works.

Templates

Choose from concept testing, ad testing, product validation, brand tracking, and segmentation surveys, all pre-built for fast, reliable results.Measure how your visual identity and advertising resonate emotionally and remain memorable.

Audience

Access a global panel with precise targeting. Quality checks, fraud screening, and device validation ensure trustworthy results.

Insights

Get real-time results in your brand equity dashboard, export visuals instantly, and spot significance cues without waiting on custom reports.

Optional Qualitative Depth

Bridge quant and qual with AI-moderated interviews, uncovering motivations behind the numbers.

Flexible Pricing

Start with a project or subscription and scale up when you need more.

Services

Our team of experienced researchers can support any project you want to run or report on in QuestDIY.

Why QuestDIY?

Developed by one of the most trusted names in research, QuestDIY brings 60+ years of Harris Poll expertise into an easy-to-use self-service platform—so every result is credible and defensible.

Whether you need fast feedback or a full-scale study, QuestDIY adapts to you.

Launch surveys, gather responses, and act on insights in hours—not days.

Frequently 
Asked Questions

Our team partners with you from setup through execution, offering expert research guidance, community management, and strategic analysis to maximize the value of your insight community.

Harris Quest is built on 60+ years of research expertise from The Harris Poll. Every product is designed to deliver decision-ready insights you can trust in the boardroom. With custom insight communities, flexible DIY survey options, and daily refreshed brand tracking, Harris Quest brings together tools that are usually split across multiple vendors.

Harris Quest integrates with the marketing cloud, giving teams access to a full marketing tech stack all in one platform. This means your research doesn’t sit in a silo—it directly connects with your other marketing technology to inform campaigns, strategy, and customer experience.