Our team partners with you from setup through execution, offering expert research guidance, community management, and strategic analysis to maximize the value of your insight community.

Harris Quest is built on 60+ years of research expertise from The Harris Poll. Every product is designed to deliver decision-ready insights you can trust in the boardroom. With custom insight communities, flexible DIY survey options, and daily refreshed brand tracking, Harris Quest brings together tools that are usually split across multiple vendors.

Harris Quest integrates with the marketing cloud, giving teams access to a full marketing tech stack all in one platform. This means your research doesn’t sit in a silo—it directly connects with your other marketing technology to inform campaigns, strategy, and customer experience.

You can explore more about each product on the QuestBrand, QuestIC, and QuestDIY product pages—or schedule a demo with our team to see Harris Quest in action.

Talk with our team to find the right fit for your goals.

Choose QuestBrand if you need brand tracking software to monitor brand equity, ad recall, and competitor moves. 

Choose QuestIC if you want a custom insight community to stay closely connected to your customers with qual + quant at scale. 

Choose QuestDIY if you need a flexible survey platform that delivers rapid, research-grade insights your team can trust.

Most syndicated trackers offer quarterly reports with no customization. QuestBrand offers daily refreshed data, customizable reporting, and unique features like emotional drivers of brand equity and automated reporting. It’s built for leaders who need boardroom-ready insights today, not months later.

Yes. With our Exclusive Insights feature, you can add up to four custom brand questions or metrics that track over time, visualized directly in the QuestBrand dashboard. This gives you bespoke brand data alongside industry-standard benchmarks.

QuestBrand is our brand tracking software—your daily refreshed brand intelligence engine. It tracks brand equity, ad recall, campaign performance, and competitor benchmarking across 1,000+ brands and 21 markets. With QuestBrand, you can see where your brand is today and anticipate where it’s moving tomorrow.

QuestDIY is built for insights professionals, marketers, and brand teams who need survey speed at scale. Whether you’re running same-day message testing or large-scale concept evaluations, QuestDIY provides trusted results your research team will stand behind.

QuestDIY includes an AI survey builder that generates research-grade questions, bias-aware design, and global respondent reach in 100+ countries. Teams can run concept testing, campaign validation, and consumer research with results in hours, not weeks.

QuestDIY is our DIY survey platform powered by AI. It’s built for teams that need fast, reliable consumer research without the lag of traditional survey projects.

Our team partners with you from setup through execution, offering expert research guidance, community management, and strategic analysis to maximize the value of your insight community.

Yes. QuestIC seamlessly complements your existing research ecosystem. It’s part of the Harris Quest suite, integrated into the marketing cloud for one connected insights workflow.

‍

Unlike generic community panels, QuestIC builds custom, branded communities with real, vetted members who reflect your target audience. Our platform enables qualitative and quantitative research at scale, backed by the trusted methodologies of The Harris Poll.

‍

QuestIC acts like a real-time advisory board, giving executives direct access to customer insights they can trust. Whether it’s a quick study in under 24 hours or a deep research initiative, QuestIC delivers insights that guide strategy and keep your brand ahead.

With QuestIC, you can run qualitative and quantitative research at scale, including forums, live chats, longitudinal studies, and fast polling. It’s your always-on voice of customer research solution, helping you co-create products, refine messaging, and track customer sentiment over time.

QuestIC builds custom insight communities tailored to your organization. Unlike generic panels, QuestIC communities engage real, vetted people who reflect your customers and target audiences.

Harris Quest is built on 60+ years of research expertise from The Harris Poll. Every product is designed to deliver decision-ready insights you can trust in the boardroom. With custom insight communities, flexible DIY survey options, and daily refreshed brand tracking, Harris Quest brings together tools that are usually split across multiple vendors.