powering leading Marketing Teams
Built for marketing teams that need trusted answers, fast.
Research, track, test, and launch with confidence.

Know what to say, where to say it, and why it’ll work—before you spend a dollar.
HarrisQuest gives your marketing team an edge with solutions to help your team launch campaigns, products, and solutions with confidence. Our suite is a part of The Marketing Cloud, a leading marketing technology platform powering the world's most innovative comms, creative, and marketing teams. Learn how our products work together to help teams go from insight to activation.
From insight to influence
Spot a timely narrative with QuestBrand, shape the story with QuestDIY, then activate journalists and creators through PRophet.
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Pre-flight creative checks (today)
Use QuestDIY to test cutdowns, CTAs, and hooks before you traffic. Pair with SmartAssets for pre-flight creative scoring and prescriptive tweaks.

Co-create your next launch
Run iterative concept sprints inside QuestIC with your core audience; validate winners with a consumer pulse using QuestDIY.

Always-on brand + campaign tracking
Monitor brand performance daily and tie changes to live campaigns with QuestBrand; investigate shifts with a QuestDIY pulse.

Pain Points
You can’t wait on custom research.
Trends move fast. You need campaign answers in hours, not weeks. QuestDIY delivers same-day consumer reads and ad/message tests across 100+ countries so you can launch with confidence.
Markets shift while you’re planning.
Competitor moves and cultural moments can flip your playbook. QuestBrand is always-on brand intelligence—track your brand vs. 1,000+ others, monitor equity and drivers, and see impact in real time.
Creative has to land the first time.
The wrong message wastes media and goodwill. HarrisQuest gives you access to AI-powered surveys with built-in panels and always-on insight communities to workshop concepts with real, vetted audiences—qual + quant in one place.
The “why” behind behavior is unclear.
You need what’s driving shifts, not just that they happened. The Harris Quest research suite (QuestBrand + QuestDIY + QuestIC) brought to you by the experts at The Harris Poll get you from what to why to what to do next—fast.
Optimize to drive brand love
Track brand health, equity, and campaign lift continuously; pinpoint the levers that grow consideration and loyalty—then brief creative and media teams in-platform.
Turn Audience Insight into Personalization
Segment brand drivers by audience and sync those segments to comms and media so every touchpoint feels timely and relevant.
One connected platform, from insight to activation.
HarrisQuest is a part of The Marketing Cloud giving brand, agency, and marketing teams the ability to move from research to creative, media, and influencer activation all in one ecosystem.
PRophet – AI for PR and influencer: pitch prediction, influencer discovery/management, and news monitoring.

SmartAssets – AI-powered creative tagging, pre-flight scoring, and prescriptive multi-channel optimization—bringing creative and media in sync.

The People Platform – Mobile + location intelligence to map real-world behavior and sequence consumer journeys for smarter activation.

Your marketing research command center

QuestBrand

QuestDIY

QuestIC
Frequently Asked Questions
Our team partners with you from setup through execution, offering expert research guidance, community management, and strategic analysis to maximize the value of your insight community.
Harris Quest is built on 60+ years of research expertise from The Harris Poll. Every product is designed to deliver decision-ready insights you can trust in the boardroom. With custom insight communities, flexible DIY survey options, and daily refreshed brand tracking, Harris Quest brings together tools that are usually split across multiple vendors.
Harris Quest integrates with the marketing cloud, giving teams access to a full marketing tech stack all in one platform. This means your research doesn’t sit in a silo—it directly connects with your other marketing technology to inform campaigns, strategy, and customer experience.