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Always-on Brand Tracking That Moves with Your Market
Continuously monitor brand health, awareness, equity, sentiment, and performance benchmarks—with real-time insights that drive smarter, faster marketing decisions.
Trusted insights. Continuous coverage. Strategic confidence.
With user-friendly dashboards, automated, self-serve reporting, and customizable data visualizations, QuestBrand is built for fast adoption. Track brand performance, benchmark against competitors, and turn insights into action immediately.
Always on brand tracking for real world scenarios
Optimized for the needs of modern marketers. From campaign evaluation to competitive targeting.
Seamless platform. Impactful insights.
Leverage deep segmentation to make better decisions. Analyze across 150+ audience segments including demographic, psychographic, and behavioral.
Move before competitors
Compare brand equity and funnel metrics across competitors to spot gaps and opportunities.
The clarity behind every brand decision
Understand every factor shaping your brand’s success – so you can act faster, connect deeper with your audience, and make decisions that drive growth.
Brand equity score
A single, industry-vetted brand equity model that tracks familiarity, quality, consideration, and momentum over time.
Emotional imagery and ad recall
Measure how your visual identity and advertising resonate emotionally and remain memorable.
Conversion funnel visibility
Analyze attrition and engagement across stages. Benchmark your funnel performance against competitors.
Automated report builder
Monitor evolving brand perception, awareness, and sentiment through continuous measurement. Create custom dashboard views and save custom reports for easy access and exporting.
Deep segmentation
Analyze 150+ audience segments including demographic, psychographic, and behavioral factors driving brand performance.
Trend tracking
Monitor evolving brand perception, awareness, and sentiment through continuous measurement.
Don’t just track, lead.
See why leading brands trust QuestBrand to monitor brand insights and stay ahead of market shifts and the competition. We turn brand data into category leadership.
Monitor competitive and market movements.
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Understand the emotional factors driving purchase and usage.
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Track against your brand’s “north star” metrics. We’ll help you get there.
Your Brand Intelligence HQ
From why to what to now: uncover drivers, validate ideas with consumer feedback, and track changes without leaving Quest
QuestBrand
QuestDIY
QuestIC
Frequently Asked Questions
Our team partners with you from setup through execution, offering expert research guidance, community management, and strategic analysis to maximize the value of your insight community.
Harris Quest is built on 60+ years of research expertise from The Harris Poll. Every product is designed to deliver decision-ready insights you can trust in the boardroom. With custom insight communities, flexible DIY survey options, and daily refreshed brand tracking, Harris Quest brings together tools that are usually split across multiple vendors.
Harris Quest integrates with the marketing cloud, giving teams access to a full marketing tech stack all in one platform. This means your research doesn’t sit in a silo—it directly connects with your other marketing technology to inform campaigns, strategy, and customer experience.