Insight Teams
The trusted research software suite built by researchers—for researchers.
Equip your insights team with the edge to win—unlock real-time consumer intelligence, track brand health and momentum daily, and shape solutions customers (and leadership) will love.
Insight that powers what’s next
Harris Quest is the research software suite by The Harris Poll—built with methodological rigor at its core so insights teams never have to trade speed for credibility.
Speed vs. rigor
Stakeholders want same-day answers without compromising quality.
→ QuestDIY delivers reliable, researcher-level DIY studies with a built-in, vetted panel—results in hours, trusted for decisions.
Always-changing markets.
You’re asked what moved the brand—yesterday.
→ QuestBrand is always-on brand intelligence with dynamic reporting and driver analysis, so you see what changed and why.
Access to real people—at scale.
You need ongoing qual + quant with audiences that actually map to your market.
→ QuestIC builds and scales vetted insight communities, with Harris researchers as your extension for high-velocity sprints.
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Tools built for modern insight teams
From quick-turn survey data to always-on brand tracking and customer collaboration, the Harris Quest suite gives insight teams the speed of technology and the trust of The Harris Poll’s research rigor.
Always-On Insights, Powered by Real People
Get continuous feedback from vetted, fingerprint-verified audiences—not bots or lookalikes. Harris Quest connects you to real customers and culture in real time for data you can depend on.
Qual + Quant in One Platform
Run surveys, live discussions, and AI-moderated interviews side-by-side. Bring qualitative depth and quantitative scale together to move from “what happened” to “why it matters”—faster.
Research at Scale You Can Count On
Whether you’re fielding one study or hundreds, Harris Quest automates quality controls, data validation, and reporting—so your research output scales without sacrificing rigor.
Brand Intelligence, Automated for the Boardroom
QuestBrand delivers daily brand tracking and automated reporting that keeps leadership informed and ready to act. No manual deck-building—just insights refreshed and formatted for impact.
Exclusive Questions for Exclusive Tracking
Add up to four custom brand questions that matter most to your organization. Track, visualize, and trend them inside QuestBrand to create KPIs unique to your business strategy.
Integrated Across The Marketing Cloud
Connect research directly to creative, influencer, and campaign performance tools. With Harris Quest, insights don’t stop at understanding—they drive action across your entire marketing stack.
Why Harris Quest?
Built by The Harris Poll
Backed by research-grade rigor and expertise—so your insights hold up in any boardroom, pitch, or client meeting.
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Whether you need fast DIY results or a full-scale custom solution, Harris Quest adapts to your workflow, your markets, and your business needs.
With AI-powered tools and daily refreshed intelligence, Harris Quest helps your insight team move at the speed of your business.
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Your marketing research command center
QuestBrand
QuestDIY
QuestIC
Frequently Asked Questions
Our team partners with you from setup through execution, offering expert research guidance, community management, and strategic analysis to maximize the value of your insight community.
Harris Quest is built on 60+ years of research expertise from The Harris Poll. Every product is designed to deliver decision-ready insights you can trust in the boardroom. With custom insight communities, flexible DIY survey options, and daily refreshed brand tracking, Harris Quest brings together tools that are usually split across multiple vendors.
Harris Quest integrates with the marketing cloud, giving teams access to a full marketing tech stack all in one platform. This means your research doesn’t sit in a silo—it directly connects with your other marketing technology to inform campaigns, strategy, and customer experience.