Custom insight communities that unlock your customer’s voice

Tap into trusted customer audiences to explore, refine, and deliver winning solutions.

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Designed to fix what slows insights down

QuestIC's tailor-made, global insight communities plugs into your insights program to deliver always-on customer insights to help you move faster.

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Smarter research, powered by community

With QuestIC, you don’t have to choose between speed and depth. Always-on engagement, advanced qual + quant tools, and real-time analytics bring you closer to your customers than ever before.

Always-on Communities
Qual + Quant
Longitudinal studies
Vetted audiences
Real-time intelligence
Expert Research Services

Always-on Communities

QuestIC builds dedicated, always-available insight communities that brands can access anytime. This gives you a direct, ongoing connection to real, vetted customers instead of relying on one-off surveys.

Qual + Quant

QuestIC blends qualitative and quantitative tools in one platform. You can run surveys, forums, diaries, and live chats alongside hard data collection, giving you richer insights.

Longitudinal studies

Communities are designed for co-creation and ideation, so you can continuously test, iterate, and refine ideas. This helps teams move beyond static research toward a dynamic feedback loop that grows with your brand.

Vetted audiences

With pre-vetted, digital fingerprinted respondents, you’re engaging with real people who match your target audiences. That means stronger data integrity and more reliable decision-making.

Real-time intelligence

Data is accessible as it comes in, with dashboards updating instantly. You don’t have to wait weeks for static reports; insights are decision-ready within hours.

Expert Research Services

QuestIC can act as an extension of your team with expert research services powered by The Harris Poll research teams. Our team is available for trusted advisement, engagement, and consultation to help you take your inisghts program to the next level.

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Constant insights for customer-centric teams

Watch how QuestIC transforms how brands listen to customers: from AI-enhanced forums and live chats to scalable surveys and real-time analytics—all in one intuitive platform.

Decisions powered by community

Move beyond one-off surveys. QuestIC combines qualitative and quantitative research in one space, giving you rich, continuous input that drives smarter decisions.

Pulse on what matters

With QuestIC, you’re never behind. Track customer sentiment, campaign reactions, and cultural shifts as they happen—and adapt in real time.

Powerful quant tools to stay ahead

When culture shifts, get real-time insights from your most important audiences to guide your next move or message. With QuestIC, you get AI-powered quantitative capabilities built in. Run any type of study quickly to keep moving ahead.

Customer clarity starts here.

Other providers give you a platform. We are a partner — with strategy, speed, and expertise built in.

Put the voice of customer at the center of every move with real, vetted customer audiences.

Our mobile-first platform makes it easy to meet clients where they are.

Trusted research expertise at your disposal. Our team acts as an extension of yours.

Let's Talk Insights

Talk to an expert

Tell us about your research goals, and we’ll tailor a walkthrough to your market, audience, and KPIs.

Solutions trusted by leading insights teams

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Use Cases
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See what 
we’re all about.

In our customers’ words: real results that move brands forward.