Quest Brand - Harris Quest

Brand intelligence for today’s marketers ^{shaping tomorrow.}

Always-on brand insights keeping your brand at the heart of culture and ahead of the competition

Helping brands stay one step ahead.

QuestBrand is your brand tracking partner, combining always-on, daily refreshed data with the rigor of The Harris Poll research excellence. We help brand and marketing leaders cut through the noise with clarity, speed, and reporting tools designed to make insights boardroom-ready. 

Insights that lag behind leadership’s questions  

Culture moves in real time, but quarterly reports can’t keep up with culture and leadership’s questions. QuestBrand delivers brand tracking insights refreshed daily, giving you the speed to respond as markets shift and as questions arise. 

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Brand health metrics lack depth  

Track the metrics that actually drive growth. From brand equity tracking to emotional and psychographic drivers, QuestBrand reveals the “why” behind brand momentum, usage, and sales. 

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Competitors move overnight

Monitor 1,000+ brands across 21 markets with competitor benchmarking that spots shifts before they hit your bottom line.

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Reporting that steals your time, not saves it 

Stop spending time compiling static data from dashboards and pasting in slide decks. QuestBrand offers in-app reporting, automation, and custom KPIs—so you can build, save, and share insights leadership can act on today.

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See QuestBrand in action

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Industry leading brand tracking software you can act on today

Your brand doesn’t just need data—it needs foresight. QuestBrand delivers unique insights that reveal what’s coming next, from the emotions driving customer behavior to the competitive signals shaping your category. It’s the intelligence you need to build a brand that stands the test of time and culture.

Brand tracking

Marketing ROI

Competitor benchmarking

Brand trends

Emotional drivers

Report builder 

Brand tracking

See where your brand stands—and where it’s headed.  Go beyond static brand tracking. QuestBrand delivers a single brand equity score alongside deep demographic, psychographic, and behavioral analysis, plus always-on brand monitoring tools like perceptual mapping.

Marketing ROI

Prove marketing ROI with confidence.  Don’t wait weeks to validate campaigns. QuestBrand tracks your full conversion funnel, ad recall, and channel performance in real time—so you know which campaigns drive awareness, trial, and sales.  

Competitor benchmarking

Stay ahead of the competition.  Monitor 1,000+ brands across 21 markets, with head-to-head competitor benchmarking and custom visualizations that make shifts crystal clear.

Brand trends

Spot emerging trends before they spread. Drill into audience segments to surface the moments, behaviors, and categories shaping brand momentum—then save them as custom trend reports.

Emotional drivers

Understand the emotions behind your brand.  Measure 25 distinct emotional attributes that reveal how customers feel about your brand and competitors—so you can fine-tune creative, positioning, and messaging.

Report builder

Reporting built for the boardroom. Stop stitching together decks. QuestBrand’s report builder lets you save views, automate exports, and deliver decision-ready insights straight into slides or Excel.

Brand intelligence elevated

QuestBrand isn’t another tracker—it’s your brand intelligence engine. Take your program to the next level . QuestBrand goes beyond dashboards with context, recommendations, and custom brand questions—all powered by The Harris Poll research-grade methods you can trust and software that scales with you.

Custom brand questions. Exclusive insights.

Your brand, your questions. Add up to four custom brand metrics directly into QuestBrand, track them over time, and see results visualized alongside your core brand equity and momentum data. Unlike other trackers, QuestBrand makes bespoke insights part of your daily dashboard.

Meet Harris: Your Brand AI Assistant

Your brand tracking partner, built in. Harris helps you pull brand tracking reports in seconds, drill into audience segmentation, and analyze campaign performance—all without leaving the platform. And with the ability to surface competitive shifts, cultural mentions, and more, Harris gives you the context you need to act fast and lead with confidence.

Brand reporting your way

As a research software company, we know how important reporting is. QuestBrand's Report Builder allows for flexibility in creating and saving custom segments, views, and reports.

Don’t just track, ^lead.

See why leading brands trust QuestBrand to monitor brand insights and stay ahead of market shifts and the competition. We turn brand data into category leadership.

Monitor competitive and market movements

Understand the emotional factors driving purchase and usage

Track against your brand’s “north star” metrics. We’ll help you get there

Let's Talk Insights

Talk to an^expert

Tell us about your research goals, and we’ll tailor a walkthrough to your market, audience, and KPIs.

Solutions trusted by leading brands

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Use Cases

Team / Roles

See what  we’re all about.

In our customers’ words: real results that move brands forward.

Rich Small

EVP, Insight, Measurement & Strategy, Hunter PR

“Before, teams came with ideas and asked for stats. Now they come first for data to inform the ideas.”

Dr. Gary Edwards

Research Lead, Golfdale Consulting

“After submitting it for fielding, I literally watched the survey count climb and finish the same afternoon. It was a remarkable turnaround"

Lisa Rosenberg

Partner + President, Consumer Brands, Allison

“Having access to the raw data and being able to pull out what's most relevant, is, I think, a real game changer.”

Matthew Duch

Vice President of Growth, Marketing, Lulus

“QuestBrand is a novel platform and we’re using it to more effectively measure consumer sentiment."

Rob Harvath

VP, Consumer Insights and Data Management, Citizen Watch Group

"QuestBrand’s real-time data provides a continuous view into consumer response to our marketing initiatives"

Andrew O’Connell

Marketing Intelligence Specialist, Lucid Motors

“QuestBrand provides our team with fast, intuitive, and real-time insights into brand performance."

Todd Adrian

Senior Director, Insights & Customer Experience, Harry’s Shave Club

"QuestBrand’s self-service platform and analytics make brand equity tracking simple and actionable."

Maxine Petrosino

Marketing, Senior Insights Manager, Storck

“Before QuestBrand, our brand tracking was fragmented—making it difficult to pull together, analyze, and act on."

Olivia Zabrodsky

Consumer & Market Insights Manager – Research & Strategy, Tillamook County Creamery Association

“QuestBrand’s flexibility is second to none – whether it is swapping out brands or boosting sample collection ahead of campaigns."

Justin Remsbottom

Sr. Manager Strategy & Insights, POST Consumer Goods

“We conducted an exhaustive review of Brand Equity partners a few years ago and determined that The Harris Poll was best-in-class."

Klaus Schlechner

Sr. Manager, Marketing Analytics, RIVIAN

"QuestBrand has helped transform the way Rivian understands and manages its brand health."

Solutions

QuestBrand

QuestDIY

QuestIC

Brand intelligence for today’s marketers ^{shaping tomorrow.}

Helping brands stay one step ahead.

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^{Amet Consectetur}

See QuestBrand in action

Industry leading brand tracking software you can act on today

Brand tracking

Marketing ROI

Competitor benchmarking

Brand trends

Emotional drivers

Report builder

Brand intelligence elevated

Meet Harris: Your Brand AI Assistant

Brand reporting your way

Don’t just track, ^lead.

Talk to an^expert

Insight Communities

Consumer Research

Brand Tracking

Brand Equity Tracking

Self-service Market Research

Brand Teams

Agencies

Marketing Teams

Insight Teams

See what  we’re all about.

Let's talk^insights.

QuestBrand

QuestDIY

QuestIC

Brand intelligence for today’s marketers shaping tomorrow.

Helping brands stay one step ahead.

Lorem Ipsum Dolor Sit.Amet Consectetur

See QuestBrand in action

Industry leading brand tracking software you can act on today

Brand tracking

Marketing ROI

Competitor benchmarking

Brand trends

Emotional drivers

Report builder

Brand intelligence elevated

Meet Harris: Your Brand AI Assistant

Brand reporting your way

Don’t just track, lead.

Talk to an expert

Insight Communities

Consumer Research

Brand Tracking

Brand Equity Tracking

Self-service Market Research

Brand Teams

Agencies

Marketing Teams

Insight Teams

See what we’re all about.

Let's talk insights.

Brand intelligence for today’s marketers ^{shaping tomorrow.}

Lorem Ipsum Dolor Sit.
^{Amet Consectetur}

Don’t just track, ^lead.

Talk to an^expert

See what  we’re all about.

Let's talk^insights.  