POWERED BY THE HARRIS POLL
Insights moving business forward.
QuestIC turns customers into collaborators, helping you unlock insights that shape campaigns, products, and strategies. Powered by The Harris Poll’s research rigor, it’s the insight community platform built for the leaders of tomorrow.
Real People. Trusted Voices. Actionable Insights.
Most insight communities rely on generic panels or one-off studies. QuestIC is different. We build custom insight communities with real, pre-validated audience members, fingerprinted and screened for quality. Backed by The Harris Poll’s 60+ years of research excellence, we ensure your data is reliable and boardroom-ready.
Innovate faster
Test new products and campaigns with your community before launch.
Stay close to culture
See how customer sentiment shifts and get ahead of trends
Validate at speed
Combine qual depth with quant confidence to move fast without guessing.
The Future of Insight Communities Starts Here
The trusted insight community platform built for the next generation of insights teams.
Always-On Insight Communities
Build custom research audiences you can engage anytime.
Digital validation ensures real, vetted participants.
Qual at Scale
Go beyond surveys—run forums, live discussions, diaries, and co-creation sessions.
Understand the “why” behind customer behaviors.
AI-Powered Quant
Launch bias-aware, research-grade surveys in minutes.
Instantly analyze trends and track sentiment across audiences.
Expert Support
Leverage the knowledge of The Harris Poll research team.
Maximize ROI with strategic guidance and custom reporting.
Mobile-First Design
Engage participants where they already are.
Our mobile-optimized experience makes it easy for members to respond quickly, improving engagement and response quality.
The All-in-One Community
QuestIC centralizes your community engagement, surveys, and analysis—streamlining your workflow while deepening your insights.
Why QuestIC?
QuestIC turns customers into collaborators, empowering your brand to test, learn, and grow faster. Built on The Harris Poll’s trusted research standards, it’s the insight community platform designed for modern insights teams who need real-time customer input and measurable business impact.
QuestIC acts as an extension of your team baking in six decades of trusted research expertise into a program that scales with you.
Every community member is digitally validated and pre-screened—so your results are representative, reliable, and ready for the boardroom.
From quick-turn feedback to deep longitudinal studies, QuestIC scales to match your brand’s pace and ambitions.
Your marketing research command center
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Frequently Asked Questions
Our team partners with you from setup through execution, offering expert research guidance, community management, and strategic analysis to maximize the value of your insight community.
Yes. QuestIC seamlessly complements your existing research ecosystem. It’s part of the Harris Quest suite, integrated into the marketing cloud for one connected insights workflow.
Unlike generic community panels, QuestIC builds custom, branded communities with real, vetted members who reflect your target audience. Our platform enables qualitative and quantitative research at scale, backed by the trusted methodologies of The Harris Poll.
QuestIC acts like a real-time advisory board, giving executives direct access to customer insights they can trust. Whether it’s a quick study in under 24 hours or a deep research initiative, QuestIC delivers insights that guide strategy and keep your brand ahead.
With QuestIC, you can run qualitative and quantitative research at scale, including forums, live chats, longitudinal studies, and fast polling. It’s your always-on voice of customer research solution, helping you co-create products, refine messaging, and track customer sentiment over time.
QuestIC builds custom insight communities tailored to your organization. Unlike generic panels, QuestIC communities engage real, vetted people who reflect your customers and target audiences.
Harris Quest is built on 60+ years of research expertise from The Harris Poll. Every product is designed to deliver decision-ready insights you can trust in the boardroom. With custom insight communities, flexible DIY survey options, and daily refreshed brand tracking, Harris Quest brings together tools that are usually split across multiple vendors.