Survey smarter. Move faster. Stay ahead.

Launch studies in the morning. Get reliable answers by afternoon. QuestDIY combines AI-powered research with Harris Poll rigor, so teams can move at the speed of business without sacrificing quality.

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AI-powered insights, researcher approved.

Close the gap most survey tools leave open. QuestDIY lets insights teams handle more asks, faster, with built-in guardrails that protect quality and keep methods on-brand and on-standard. That means more business questions get answered without adding headcount or risking quality.

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See QuestDIY in action

Ideate, test, launch. QuestDIY makes it easy to validate business ideas and move faster. Data-driven decisions start here.

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Consumer research made simple for every team

Whether you’re launching a new product, testing campaign ideas, or gathering consumer data to inform your next decision, QuestDIY can help your team uncover what’s next with same-day answers.

AI powered survey builder
Global insights
Advanced quotas
Research constitution
DIY insight services
Deep participant engagement

AI powered survey builder

QuestDIY uses objective-based AI to generate research-grade questions in minutes. This means your survey draft is informed by research best practices. QuestDIY suggests answer choices, phrasing, and logic flows to reduce bias and help ensure your survey design holds up to professional standards.

Global insights

QuestDIY gives you access to high-quality respondents in more than 100 countries. This makes it easy to collect insights from diverse audiences without manual recruiting. Built-in translation support allows you to field surveys in multiple languages. That way, you capture perspectives across markets without slowing down your timeline.

Advanced quotas

Take full control of your sample strategy with our new centralised Quotas page. Quotas can be built using a combination of survey questions, demographic data, and metadata allowing for more precise sample control and ensuring a balanced and representative dataset tailored to your research goals.

Research constitution

Feel confident about the research your team gets back from QuestDIY. The research constitution enables you to define best-practices and guard rails for survey drafting and deployment, so the research you get back is aligned with the standards of your insights team. Let the research constitution be your research “advisor” so you can confidently gather insights at scale.

DIY insight services

QuestDIY’s intuitive drag-and-drop interface makes survey creation easy for any team member, no matter your level of research experience. But sometimes, bandwidth is low or advice is needed. QuestDIY Insight Services acts as extension of your team, offering research consulting services and helping you build and deploy surveys and report on insights.

Deep participant engagement

The platform supports multimedia questions like images and video. This makes it ideal for testing ad creative, messaging, or campaign assets directly with your audience.

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When culture shifts, get real-time insights to guide your next move.

QuestDIY helps brands and agencies solve top challenges, empowering every member of the team with research-grade insights in a tool that the whole team can use. Built by researchers at The Harris Poll, you can confidently conduct same-day research and trust the insights you get back.

Know your campaign will land before you launch

Test creative, messaging, and concepts in hours to ensure campaigns land with customers. With multi-modal question types and built-in global panel, you will know exactly how consumers feel before you go live.

Stay ahead of what consumers want next

Nail your next product launch. QuestDIY can help test, iterate, and perfect ideas with rapid concept testing to help you get it going live.

Culture shifts fast. Respond faster.

When culture shifts, get real-time insights to guide your next move or message. 70%+ of QuestDIY studies are fielded in under four hours, helping you test, iterate, and launch in a timely manor.

Why use
QuestDIY?

Understand the why behind business shifts.

Get same-day answers to the questions behind business shifts.

Launch campaigns and products with confidence.

Empower data-driven decisions across the whole organization.

Let's Talk Insights

Talk to an expert

Tell us about your research goals, and we’ll tailor a walkthrough to your market, audience, and KPIs.

Solutions trusted by marketing and insights teams

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In our customers’ words: real results that move brands forward.