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Trusted brand equity tracking -built to win the next quarter
Measure, monitor, and grow your brand value with always-on insights.
Brand equity metrics your board can count on.
Brand equity is one of your most valuable business assets, but it can be difficult to measure with clarity. Traditional brand tracking tools deliver snapshots that are outdated by the time you receive them. QuestBrand provides a brand equity dashboard with continuous updates, so you can track brand equity over time, understand the drivers of growth, and act with confidence.
The only brand equity index built for speed and depth
QuestBrand simplifies measurement with a single, industry-vetted brand equity index powered by the metrics that matter most.
Monitor what matters most
QuestBrand goes deeper to give you a full picture of where your brand is headed. With conversion funnel analysis, ad recall metrics, and emotional attributes driving your brand perception, you get a complete view of your brand’s strength and market performance.
See opportunities and trends by generation
Segment and analyze brand equity trends by demographics that are influencing brand performance. Determine where your next brand opportunity is by monitoring and reporting on equity performance by age, gender, income and other segments that matter.
From equity to actionable insight
Designed to capture the full picture of brand health.
Unified equity score
Backed by The Harris Poll's equi-trend model, QuestBrand gives you a single number to track brand equity and communicate brand value across your business.
Competitive benchmarking
Compare your equity score against 1,000+ brands to identify opportunities and threats.
Automated reporting
QuestBrand’s report builder lets you save equity trend views, automate exports, and deliver decision-ready insights straight into slides or Excel.
Always-on dashboard
Monitor brand equity continuously, not just quarterly, with automated updates.
Deep segmentation
Analyze across 150+ audience segments including demographic, psychographic, and behavioral.
Custom brand questions
Your business is unique—your brand equity tracking should be too. Add up to four custom questions to capture metrics that matter most to your brand, visualized right in your dashboard.
Why use
QuestBrand?
Created by The Harris Poll’s brand research experts, QuestBrand gives insights and marketing teams decision-ready data built on 60+ years of proven methodology.
Uncover what drives your brand’s performance. Customizable dashboards and automated reports make complex data easy to understand and act on—fast.
Daily data refreshes, instant benchmarking, and flexible reporting help teams move faster, stay ahead of shifts, and answer leadership’s toughest questions.
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Frequently Asked Questions
Our team partners with you from setup through execution, offering expert research guidance, community management, and strategic analysis to maximize the value of your insight community.
Harris Quest is built on 60+ years of research expertise from The Harris Poll. Every product is designed to deliver decision-ready insights you can trust in the boardroom. With custom insight communities, flexible DIY survey options, and daily refreshed brand tracking, Harris Quest brings together tools that are usually split across multiple vendors.
Harris Quest integrates with the marketing cloud, giving teams access to a full marketing tech stack all in one platform. This means your research doesn’t sit in a silo—it directly connects with your other marketing technology to inform campaigns, strategy, and customer experience.