POWERED BY THE HARRIS POLL
Research on your terms.
Understand consumer, motivations, and decisions with AI powered consumer research and uncover insights quickly.
The smarter way to run consumer research.
Consumer research does not have to be slow, expensive, or limited to full service firms. With QuestDIY and QuestIC, you can launch surveys, conduct interviews, and analyze results in one platform. From concept testing to brand tracking, you will gain actionable consumer insights at AI speed without sacrificing data quality or rigor.
Test, validate, launch!
Turn ideas into client solutions quickly. From fast tests to in depth studies, QuestDIY and QuestIC adapt to your consumer research needs.
Your data, your research, one platform
Run every type of study from surveys to interviews without switching platforms.
Consumer insights without the compromise
Run consumer, brand, and reputation research in one place—fast, rigorous, and built for the way modern teams work.
Quantitative and qualitative side by side
Run surveys, focus groups, diary studies, and AI interviews in one place.
Concept, ad, and product testing
Launch studies to evaluate messaging, packaging, or creative in as little as 20 minutes.
Always on brand research
Track brand perception, equity, and loyalty with continuous measurement.
AI assisted speed
Generate screeners and survey questions instantly, and extract themes or personas in hours, not weeks.
Data you can trust
Tap into vetted global panels with advanced fraud controls, screening, and lockouts for clean, reliable data.
Expertise at every step
Our team of research experts can help design studies, interpret data, and guide your strategy.
Why HarrisQuest?
Built by The Harris Poll
Every study is grounded in 60+ years of research excellence—so your data is boardroom-ready.
From quick DIY surveys to longitudinal studies, QuestDIY and QuestIC adapt to your team’s needs and scale as you grow.
Real people, vetted audiences delivering reliable insights you can act on.
Your insight HQ
Leading brands and agencies choose to partner with HarrisQuest to gather always-on insights with methodological rigor that stands up in the boardroom.
QuestBrand
QuestDIY
QuestIC
Frequently Asked Questions
Our team partners with you from setup through execution, offering expert research guidance, community management, and strategic analysis to maximize the value of your insight community.
Harris Quest is built on 60+ years of research expertise from The Harris Poll. Every product is designed to deliver decision-ready insights you can trust in the boardroom. With custom insight communities, flexible DIY survey options, and daily refreshed brand tracking, Harris Quest brings together tools that are usually split across multiple vendors.
Harris Quest integrates with the marketing cloud, giving teams access to a full marketing tech stack all in one platform. This means your research doesn’t sit in a silo—it directly connects with your other marketing technology to inform campaigns, strategy, and customer experience.