powering leading Brands
Brand intelligence designed for modern decision-makers.
Benchmark competitors, anticipate market shifts, and launch campaigns customers love—all from one brand intelligence platform.
Your brand's research HQ
Brand teams today face constant pressure to keep up with fast-moving competitors, shifting markets, and customers whose expectations evolve overnight. One wrong campaign message can fall flat—or worse, spark backlash—if it doesn’t resonate with both culture and consumers. And even when the numbers are clear, the why behind them often isn’t.
HarrisQuest is part of The Marketing Cloud—an AI-powered platform that unifies research, creative, comms, and media—so brand teams move from insight to campaign activation without switching stacks.
Daily brand intelligence built for brands that want to stay ahead.
Brands can’t afford to wait for quarterly dashboards. QuestBrand delivers always-on brand tracking software with data refreshed daily, so you always know how your brand is performing. Benchmark against 1,000+ brands across 21 markets, spot competitor shifts, and see which emotions and drivers are winning new customers.
Rapid Campaign and Idea Testing
When campaigns need to land fast, QuestDIY helps you keep pace. Get same-day consumer insights to understand why your brand is shifting, test campaigns and messaging before launch, and explore which collabs and products will resonate next. With AI-powered surveys and trusted respondents, you get insights your team can act on with confidence.
Always-on customer community
QuestIC gives brand marketers a space to co-create directly with real, vetted audiences. Build custom insight communities for ongoing engagement and voice-of-customer research. Test messaging, refine ideas, and uncover what your customers truly want—qualitative and quantitative insights all in one platform.
Built by brand researchers. Designed for brand builders.
HarrisQuest gives your team access to the complete marketing ecosystem to test, measure, and shape what’s next for your brand.
Always-on brand intelligence
Stay ahead of the market with QuestBrand. Get daily updates on brand performance, track competitors across 21 markets, and see what emotional drivers are winning new customers.
Rapid campaign & idea testing
When speed matters, QuestDIY delivers. Launch AI-powered surveys, test creative and messaging in real time, and identify the next product or collaboration your customers want.
Always-on customer insights
Bring customers into the room with QuestIC. Build branded communities of real, vetted audiences to test, refine, and co-create ideas—qual and quant in one place.
Insights that connect across your stack
Harris Quest integrates seamlessly into The Marketing Cloud, connecting research insights with creative, media, and strategy tools—so your brand stays agile from concept to execution.
Built-in expertise
Behind every insight is the research rigor of The Harris Poll. Our experts help you design smarter studies, interpret complex data, and ensure your reports stand up in any boardroom.
One platform. Endless possibilities.
QuestBrand, QuestDIY, and QuestIC work together as one unified research suite—giving brand teams the clarity to understand, test, and act on what’s next for their brand, all in one place.
PRophet – AI for PR and influencer: pitch prediction, influencer discovery/management, and news monitoring.
SmartAssets – AI-powered creative tagging, pre-flight scoring, and prescriptive multi-channel optimization—bringing creative and media in sync.
The People Platform – Mobile + location intelligence to map real-world behavior and sequence consumer journeys for smarter activation.
Your marketing research command center
QuestBrand
QuestDIY
QuestIC
Frequently Asked Questions
Our team partners with you from setup through execution, offering expert research guidance, community management, and strategic analysis to maximize the value of your insight community.
Harris Quest is built on 60+ years of research expertise from The Harris Poll. Every product is designed to deliver decision-ready insights you can trust in the boardroom. With custom insight communities, flexible DIY survey options, and daily refreshed brand tracking, Harris Quest brings together tools that are usually split across multiple vendors.
Harris Quest integrates with the marketing cloud, giving teams access to a full marketing tech stack all in one platform. This means your research doesn’t sit in a silo—it directly connects with your other marketing technology to inform campaigns, strategy, and customer experience.