Powering leading Agencies
Built for agencies that need trusted answers, fast.
Deliver insights that win pitches, validate ideas, and move faster than the market. HarrisQuest brings trusted insights to every strategy, campaign, and story giving your clients an edge.
How HarrisQuest helps agencies stay ahead
From campaign testing to brand tracking and cultural insight, we help agencies move from intuition to evidence faster.
Pitches with short turn-around timelines.
You need sharp audience truths and a testable idea to stand out from the competition.
Creative has to land on the first pass.
One off-note concept can burn time, budget, and client interest.
Clients want proof, not opinions.
You need proven campaign and creative insights that ladder to business outcomes.
Disconnected tools slow activation.
Manual handoffs from insight → PR → creative → media drag projects down.
Culture-tested creative
Campaigns move fast—and culture moves faster. QuestDIY and QuestIC help you test messaging and creative in real time to ensure campaigns land the first time, every time.
Plug into your existing stack
HarrisQuest integrates seamlessly into your agency’s marketing and analytics tools, keeping insights connected from brief to execution.
Data-driven ideas to win your next campaign.
Turn insight into impact. HarrisQuest connects consumer understanding, creative testing, and brand tracking in one seamless ecosystem, helping agencies uncover ideas that win pitches, shape campaigns, and drive measurable results faster.
Strategies backed by data
In a world where speed wins, agencies need insights that keep pace. QuestDIY and QuestBrand deliver AI-powered, research-grade data that fuels creative strategy, client reporting, and winning campaigns.
Hear directly from hard to reach audiences
QuestIC gives agencies a direct line to real, vetted communities—built around their client’s target audiences. Test creative, messaging, and positioning in one platform that blends qualitative depth with quantitative scale, ensuring your ideas resonate before they go live.
Keep clients ahead
With HarrisQuest and The Marketing Cloud, research connects directly to your agency’s Communication, influencer, and creative intelligence tools. It’s how agencies move from “what we learned” to “what we launched” in record time, keeping clients (and pitches) ahead of the competition.
One connected platform, from insight to activation.
HarrisQuest is a part of The Marketing Cloud giving brand, agency, and marketing teams the ability to move from research to creative, media, and influencer activation all in one ecosystem.
PRophet – AI for PR and influencer: pitch prediction, influencer discovery/management, and news monitoring.
SmartAssets – AI-powered creative tagging, pre-flight scoring, and prescriptive multi-channel optimization—bringing creative and media in sync.
The People Platform – Mobile + location intelligence to map real-world behavior and sequence consumer journeys for smarter activation.
Your marketing research command center
QuestBrand
QuestDIY
QuestIC
Frequently Asked Questions
Our team partners with you from setup through execution, offering expert research guidance, community management, and strategic analysis to maximize the value of your insight community.
Harris Quest is built on 60+ years of research expertise from The Harris Poll. Every product is designed to deliver decision-ready insights you can trust in the boardroom. With custom insight communities, flexible DIY survey options, and daily refreshed brand tracking, Harris Quest brings together tools that are usually split across multiple vendors.
Harris Quest integrates with the marketing cloud, giving teams access to a full marketing tech stack all in one platform. This means your research doesn’t sit in a silo—it directly connects with your other marketing technology to inform campaigns, strategy, and customer experience.