Quick service moves fast. QuestBrand helps you move faster. We track brand health, equity, and competitive position in near real time so you can win the next order, the next day, and the next market.
- Build brand momentum & equity
Spot what’s lifting (or dragging) perceptions across taste, value, convenience, and service—then diagnose the “why” behind shifts to protect equity and amplify what’s working. - Gain market share
Benchmark against your competitive set, see where you’re over- or under-indexing, and prioritize actions that grow visits, loyalty sign-ups, and check size. - Stay ahead of what consumers want next
Catch early signals on menu cravings—sweet treats, snacks, seasonal sips, plant-forward, spicy, shareables—so your next LTO lands while demand is peaking, not fading
Try QuestBrand on the house
Start a 3 week pilot of QuestBrand following the QSR Summit.
See your brand’s momentum, equity drivers, and competitive position—no long-term commitment. Perfect for pressure-testing your next menu news, promo, or seasonal snack.
Who you'll be working with:
Chris Tancrell is the Vice President of Sales at The Harris Poll, leading commercial growth for QuestBrand, Harris Poll's syndicated brand insights solution, in the QSR, CPG, travel, and sports industries, with a focus on partnering with U.S. brands to expand the platform. With over two decades of experience in sales, marketing, and partnership development, Chris has held key roles at organizations including FedEx, CBS Interactive, and St. Jude Children’s Research Hospital. His expertise in strategic marketing, market research, and sports/media partnerships has helped brands identify insight solutions that drive meaningful business impact.
