The 2026 Brand Bowl Report: a deep dive into the brand outcomes from Super Bowl 60
In our sixth annual report, we uncover why the Super Bowl is still the ultimate advertising arena and how cultural relevance is the key to victory.
This was the key theme that emerged from this year's advertisers. As viewership continues to grow both in the US and abroad, the Super Bowl remains the most significant event for brands to make a lasting impact.
What you'll learn in this report:
- Consumer Sentiment: Understand how consumers really feel about the Super Bowl.
- Viewership Growth: Discover the expanding global and domestic viewership of the Super Bowl.
- Brand Lift Analysis: Quantify the real brand lift from a Super Bowl ad spot.
- Cultural Relevance: Identify the brands that achieved the highest cultural relevance and what you can learn from them.
Get the Report
Sign up now to get the 2026 Brand Bowl report delivered directly to your inbox on February 12th. Don't miss out on the insights you need to make your brand a cultural phenomenon.
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