Watch: what your brand's reputation data isn't telling you
Wendy Salomon breaks down the Trust–Relevance framework – on demand, in under an hour.
Trust and relevance move independently. Most measurement systems treatthem as one.
In this on-demand session, Wendy Salomon – Head of Reputation at The Harris Poll – unpacks why that matters, what the data across 245+ brands reveals, and what brand leaders should do about it.
What Wendy covers
· Why the Trust–Relevance gap is the most commercially consequential metric most brands aren't tracking
· The four quadrant positions – and the strategic priority for each
· How composite scores mask generational fractures in your data
· What the Bud Light, Mayo Clinic, and Toyota data shows
· The five questions you should be able to answer about your brand today
Watch the webinar Free
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About Wendy Salomon
Wendy Salomon is Head of Reputation at The Harris Poll and one of the architects of the QuestRQ framework. She has spent nearly three decades helping companies understand how institutional credibility translates – or doesn't – into commercial outcomes.
On-demand · Available immediately · Based on QuestRQ data from 245+brands · Q1 2026
Want to read more? Download the companion guide for the complete Trust–Relevance framework, brand matrix, and strategic playbook.
