2026 Brand Momentum Playbook

Your competitors aren’t just stealing customers. They’re stealing mental velocity. The brands rising fastest with consumers are winning because they understand what’s driving momentum right now — and what’s slowing it down.  

Get the 2026 Brand Momentum Guide

Learn the strategies top brands are using to accelerate relevance, grow affinity, and capture cultural tailwinds across industries.

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This playbook shows how Brand Momentum has become a leading indicator of growth, revealing the earliest signs of lift or risk long before they appear in sales or share.

What you'll take away: 

  • Industry leaders on the move
    See which QSR, CPG, Media, and Retail brands are pulling ahead—and the strategies behind their rise.
  • Top plays to boost momentum in 2026
    Actionable insights for marketing leaders to create velocity across channels, moments, and audiences.
  • The emotional drivers fueling lift
    Learn which emotions drive loyalty, perception, and long-term brand strength—and how to weave them into your strategy.

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