The role of the researcher in 2026 and beyond
AI is not replacing researchers. It is redefining how they work.
This playbook explores how AI is transforming research and what professionals can do to stay ahead.
Based on insights from over 200 research leaders, the report shows how AI is speeding up analysis, surfacing new findings, and raising important questions about bias and data privacy. It looks at how researchers are using AI throughout their process while keeping human judgment at the center.
The role of the researcher in 2026 and beyond offers a clear view of how the profession is changing and how professionals can prepare with confidence.
Download the report to see how AI is elevating the role of the modern researcher.
Introducing the age of the AI co-analyst
Artificial intelligence isn’t just reshaping industries – it’s redefining the very nature of work, and for market researchers, the changes are profound. As AI becomes even more embedded in business strategy and day-to-day operations, researchers face a pivotal moment: embracing automation without sacrificing the human judgment that gives insights their power. The age of AI in market research is already here – by 2026 it will be further entrenched into our working processes. It’s safe to say there’s no going back..
